How to Create a Memorable In-Store Experience
In today's digital age, online shopping has become the go-to for many consumers. However, brick-and-mortar retail is still ongoing. In fact, physical stores continue to be an essential part of the shopping experience for many people. To compete with the convenience of online shopping, retailers must provide a memorable in-store experience that online retailers cannot replicate. This blog post will explore strategies retailers can use to make their retail space stand out with innovative displays, demonstrations, product samples, interactive displays, store organization, and overall aesthetics and branding.
Innovative Product Displays
Product displays are an essential aspect of any physical retail store. The proper product display can catch a customer's eye and entice them to make a purchase. To create an innovative product display, retailers should think outside of the box. Instead of simply stacking products on shelves, try using unique display fixtures or creating themed displays.
For example, a clothing retailer could create a mannequin display showcasing an entire outfit with accessories. An electronics retailer could set up a demo station where customers can try out the latest gadgets. A beauty store can show photos of a makeup product's appearance on different skin tones and eye shapes. The sky is the limit on innovative displays.
Product Demonstrations and Samples
Product demonstrations and samples are another way retailers can create a memorable in-store experience. Customers love being able to try out products before they make a purchase. For example, a cosmetics retailer could offer makeovers or beauty consultations to customers. A food retailer could provide samples of their latest products.
If your store is known for having samples on certain days, parents may choose your store over another grocery store since the food samples help keep kids occupied while the family shops together. These types of experiences can create a positive association with the brand and lead to increased sales.
Interactive Displays
Interactive displays are becoming increasingly popular in physical retail stores. These displays allow customers to engage with products in a more meaningful way. For example, a furniture retailer could create a virtual reality experience to let customers see how a piece of furniture would look in their home. An outdoor retailer could set up a climbing wall or other interactive experience that allows customers to try out products in a more realistic setting.
Store Organization
Store organization is another vital aspect of creating a memorable in-store experience. Customers do not want to feel overwhelmed or lost in a store. Retailers should create a clear path for customers to follow and ensure that products are organized logically. Store organization makes it easier for customers to find what they want and creates a more pleasant shopping experience.
Overall Aesthetics and Branding
Finally, retailers should consider their store's overall aesthetics and branding. The look and feel of a store can significantly impact a customer's perception of the brand. Retailers should ensure that their store is visually appealing and reflects the brand's values. For example, a high-end fashion retailer would want to create a sleek and sophisticated store design. In contrast, a family-friendly store would want to create a warm and inviting atmosphere.
Many retailers see success with incorporating branding elements into their store's color scheme and lighting. However, it is important to consider color theory and how paint colors or furniture will affect the space. If your store has orange in your logo, you may not want to paint the walls a bright orange, but consider making orange an accent color throughout the space. The strategic design will help your store stand out, and it can even improve customer retention.
Work With Exactec
Creating a memorable in-store experience is crucial for retailers in today's competitive marketplace. By focusing on innovative product displays, product demonstrations and samples, interactive displays, store organization, and overall aesthetics and branding, retailers can create a shopping experience you cannot replicate online. By providing a memorable experience for customers, retailers can build brand loyalty and increase sales.
Our Exactec team is well-versed in visual merchandising strategy and creating unique displays to help your store stand out. We have decades of experience creating custom displays from acrylic, plastics, and more.
Contact us today if you're ready to create memorable in-store experiences for your customers!
